
About Steve
- More than forty years of pharmaceutical, consumer healthcare and diagnostics sales, marketing, training and leadership/management development and pharmacy experience
- Developed and implemented business plans and directed teams through business and marketplace paradigm shifts
- Developed new divisional positions and created performance objectives to meet business goals
- Led people and directed teams in a variety of areas. Experience in managing/directing all marketing/sales and sales support functions; customer service, brand marketing, public relations, sales training, sales management development, project management, clinical education and market expansion
- Demonstrated leadership; professional networking, strategy development, team management, facilitation skills
Experience
Registered / Licensed Pharmacist (40+ years)
Forward Training & Consulting, LLC (President / CEO: Established 2012)
OptiMed Heath Partners (VP, Business Development and Industry Relations)
Pharmaceutical Business (19 years)
The Upjohn Company / Pharmacia (Kalamazoo, MI, Peapack, NJ)
- Pharmaceutical sales, sales management, marketing and training
- Prescription products and Consumer Healthcare experience; marketing and professional sales
Diagnostics Business (12 years)
Pharmacia Diagnostics / Pfizer / Phadia / Thermo Fisher Scientific (Kalamazoo, MI)
- Director, Marketing and Sales Support; Director, Training and Development; US Corporate Leadership Team
- ImmunoCAP® Allergy blood test and EliA® Autoimmune testing; marketing, sales support, clinical education, training and development
- 2015: Successfully obtained United States Trademark for “What-Why-How” Communication Model. This model is used to train health care professionals to effectively communicate with patients to improve adherence with use of medications and improve clinical outcomes.
Partnerships
- Advanced Therapeutics (California)
- Hycor Biomedical (Indianapolis)
- OptiMed Health Partners (Kalamazoo)
- Genemarkers, LLC (Kalamazoo)
- Spiriplex Laboratory (Chicago)
- NicOx Ophthalmic Diagnostics (Texas)
- Aerocrine (North Carolina)
- Airsonett (Sweden)
- HomeJoy Home Care (Kalamazoo)
- I-Rhythm Technologies (Lincolnshire, IL)
- Consumer Health Information Corporation (McLean, Virginia)
- LIFT Consulting (Chicago)
- Sleep Care Supplies and Equipment (Kalamazoo)
- Inspirotec, Inc. (Chicago)
Key business areas:

- Business Strategy Development Consulting: Provide business strategy development, sales strategies and leadership development in a variety of healthcare, device, diagnostic and related businesses.
- Business Networking and Partnerships: Successfully connected businesses and companies within my network for collaboration and partnerships within the Diagnostics-Therapeutics-Monitoring business models to drive comprehensive health care delivery approaches.
- Sales Training (based on strategic business model): Develop specific sales training programs (from initial, first time sales training to advanced selling techniques), consult on training curriculum and implement and conduct programs for employees.
- Training/Teaching in the area of medications and diseases: Based on pharmacist credentials, train/teach on medications, pharmacology, clinical diseases, specialty pharmaceuticals and patient medication adherence.
- Other areas of consulting, personal development and coaching/mentoring: Customized employee development and leadership mentoring approaches. (“Forward Thinking Leadership Strategies”)
- Specialty Pharmacy: Vice President, Business Development and Industry Relations, OptiMed Health Partners, Kalamazoo, MI